2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. It was then that we started to think about doing lawn on our own. But were from the first generation of fashion designers and we have outgrown the third generation. She was much older and that allowed her to become calmer and wiser. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. SH: And a very exciting one. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. In fact every day there are moments of weakness. Text Us @ 9095 (For Residents Of Pakistan Only). By 1970s, it had become Pakistan's largest cotton trading company. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Keep checking this space for updated trends, products and what's in store related information! Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. They have . From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. I wouldnt have been here, giving this interview, if it wasnt for them.. We started with light evening wear and it snowballed; the vision came in the last 10 years. A whole campaign was organized around the 100th issue which became a huge social media success. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. SH: I dont know. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Such a time too, passes.. SM: We dont want to be the face of SANA SAFINAZ. I do everything I tell everybody else to do. Being human, she obviously gets tired and drained out. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. [5][6] When youre older you shrug it off and say, so what if missed the first step whats the big deal? I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Sadruddin Hashwani - Pakpedia Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. "Were not arrogant," Safinaz echoes the thought. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Now we feel we are standing at a precipice and we are scared. We are a tiny business, for me it felt super uber cool to have my name up there. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Good work. The greatest challenge she faces is dealing with the issues of HR. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Amin A. Hashwani - Biography - MarketScreener SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Working for them has been one of the best decisions I ever made.. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. We need to delegate and have younger people work with us. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. There is no long hard work challenge story here. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Sana Hashwani - facebook.com Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. According to her, hard work and dedication always pay off. Our lawn business has been going for the last six years and it is galloping now. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. That is the crux of the matter. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. You cant make this work alone; its not possible. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. She advises young women to be financially independent since its essential for personal growth. Would ve been a story if lower or middle class girls had made it. Thats why Sana Safinaz today has a very young dynamic.". There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Tomorrow is my daughters 7th birthday and the first day of a fashion week. And be the first to get updates on discounts, contests, products & promotions! We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit To handle the business aspect, we are hiring professionals to push it forward. A: So the brand is very much associated with the two of you? A: Do you find retail a profitable business? They have to be quite serious, have to be more composed, and not kid around. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Why are you asking a racist, I want to ask her?". She would go round and round the roundabout to see it. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. For the best experience on our site, be sure to turn on Javascript in your browser. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Pom ppt final.pptx - SANA SAFINAZ Term Presentation SANA And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Saadia Qamar March 20, 2011. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. quite shameful designs that 99% people in the country cannot wear, and cannot afford. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. It keeps you on your toes every single day. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. I am really excited by design because right now you have these tremendous school of kids coming out. They both broke up in 2020. . The field comprised of only a handful of women at that time. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Rich getting richer. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. SM: In this business PR is very important. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Retail is limitless and you have to keep adding something new. SH: Not at all. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Now its a new world, and hundreds of designs and motifs come off the internet. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Sana and Safinaz are the most non-political and pleasant people in the field. This is how fashion creates jobs. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. You need to keep focusing on taking it forward. Sana Khan with Vishal Karwal. But its not just their achievements which make them so inspirational, its their attitude. "Of course we do," says Sana. There were fights, logistical problems, and breakdowns but they always kept on pushing. She strongly believes that whatever happens, happens for a reason. We have done some of the biggest homes in Pakistan. Also find news, photos and . Thoroughly enjoyed reading this interview. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. SM: No. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Do they also have a succession plan in place, I ask? Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. We design and run bridal entirely on our own. She had learnt her lesson. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Im constantly evolving. ", Sana says, "I am just excited by the whole thing. I come from a family of very hardworking women. The three of us sit together and we trust Mohsin because of the youth factor. Therefore, women must choose this field with caution. So, if I was racist, the impact is massive. @thuglife No. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. A: How did you start? She doesnt use her phone much and takes a break from social media. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. March on, Ladies! Some of the teachers that taught me are still there and they are my mentors, she says. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Abroad retail is massive. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. . I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. 1,815 likes. Their position is professionally very strong. Iqraa has her mother to thank for making her the enterprising person she is today. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. It has become her family and where she draws her strength from. A long story of the reason for infection was also shared on social media. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. "Our first ever show was a disaster; I remember Safinaz cried after it. "And thats actually the reason why things have taken off. R they both sisters, both are doing grt job. The onus is on us. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Summary. SH: We will; with prt and lawn we have already done it. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. We broke into different avenues and levels which is why we sustained our position.". A: How do you escape this? She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. "If you want to grow, no. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. A: After prt are you contemplating another big project? However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. SH: Contained maybe; but it is a big business. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. But with Paperazzi they changed their pace completely. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. Sana Hashwani's Pond's Miracle Women - karachista.com

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