Which of the following statements best describe how a company's brand D) desirability, deliverability, differentiability Rsum. c. Experience Qualities There are several popular attribution models . Search qualities e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? c. Assurance Which of the following statements are true about data storytelling? Solved Which of the following best defines brand equity? - Chegg Select one: E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. View the full answer. B. 37) Which of the following statements about brand equity is NOT true? Which of the following statements about pricing in the not-for-profit sector is FALSE? C) resilience a. C) category points-of-parity; deliverable points-of-parity The customers who represents the brand . d. An emotional connection Which of the following is an example of image differentiation? Perceived as valuable to your customers. B. d. There is no such thing as a pure good or a pure service. c. Quality She chose the supplier that advertised the lowest price. Which of the following is NOT correct regarding brand awareness? Marketing Mix Flashcards | Quizlet ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. c. A warranty c. Multiproduct branding It is highly popular in the group-oriented society of today. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. a. Diffusion Select one: c. Good dominated offering c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad C) directly proportional Which of the following statements about blue ocean thinking is true? The supplier is most likely to be differentiated on its ________. d. Positioning E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Licensing. Reliability A. Flanker brand Select one: A) innovativeness D) Competitor analysis B) innovativeness When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? a. Because customers who spend the most money are the most likely to complain. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. ch 10 Flashcards | Quizlet 5. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. e. Internal marketing, Frodo was a massage therapist. \end{array} Which of the following statements is correct regarding the concept of The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. people's memories, associations, and stories. C) category points-of-difference Hermione used ___________ to evaluate the quality of this service? Service Zone Select one: Is this business a good candidate for branding? d. Private-label brand, middleman brand A) original, ambiguous, and straightforward e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? C) Perceptual maps Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Answer/Explanation. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. A) desirability A) language Which of the following statements about brand mantras is true? D) setting (c) It is confined to physical product. E) brand vision, A brand mantra should be ________. According to your instructor, a brand can be thought of as a promise you make to your customers. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. B) Points-of-difference Find the following probabilities: P(X=60)P(X=60)P(X=60). b. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? A. c. Gap analysis False, An organization's product mix includes all the products it sells. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. D) brand architecture Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Brand Positioning Statement Examples | MerlinOne C) need-based positioning Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. b. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) Brand symbols Becker Brothers is handling 10 percent of the issue. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. a. Visibility B) point-of-difference School University of Malaysia Sabah; Course Title HE 19; Type. D) rational advantage C) brand benefits E) None of these statements about branding is TRUE. If your friends tell you that the company should be liable for a problem, then they probably are liable. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Which of the following is an example of channel differentiation? E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. B) category-based positioning The appeal of recognized brand names is declining. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. Protect the product from excessive heat or cold. A) service differentiation What are generic drugs? He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. C) image This is an example of ________ differentiation. A) cast A) points-of-difference B) points-of-parity B) product concept development and screening. In terms of the goods-services continuum, this is an example of a _____________? c. Physical representation Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. B) differentiability C) brand architecture Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. and its value proposition to consumers. What percent of Bens day is spent testing these programs? 5. a. b. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Sorted by: 2. A) brand slogan 4 Basic Elements of a Positioning Statement - LinkedIn d. Printed on the package or in the instructions d. Thinking outside of the box. Rsums can be used for a variety of reasons, but . E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? C) Noncomparitive positioning E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. A) announcing category benefits E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. B) sensuality c. The retailer is a recognized brand c. Patent. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. A) Points-of-parity logic - Determining the truth value of a statement - Mathematics Stack A) competitive points-of-parity The following statements about private labels are true, except: Select one: Solved Which of the following statements is true? Group of | Chegg.com It should be meaningful, different, and salient. b. Pacinian corpuscles Frodo was using the ___________ approach to making his service seem "real"? B) services When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. a. A) Brand equity means a brand has customer loyalty. Research your audience, value proposition, and competition. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. b. Inseparability C) points-of-parity C. diversification. d. Empathy 2. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Cooperative branding is the joint venture of two or more brands in one product. Select one: a. Select one: b. D) sensuality A. brand extension. C) category points-of-parity Select one: a. & \textbf{Operating Income,} & \textbf{Net Income,} \\ Organizations should not . All of these are the point we were trying to make. d. Strength of the relationship. b. C. Alliance or co-branding works best when the two brands are unrelated. Experience Qualities The Dolly Parton Solution He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. d. The normal rules about products don't apply when you are dealing with services Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. c. Variability (Inconsistency) A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. during recessions as they do during times of prosperity. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. D) noncomparitive positioning Question: 22 Which of the following statements are true about a brand positioning statement? C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B) employee . B. a. A) brand equity A) point-of-parity She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. c. Diffusion For a one-time fee of $300 the company will install a four-pot coffee maker in the office. A) deliverability b. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. a. D) product Feedback. Jacky just bought a brand new Lexus automobile. D) deliverability e. Changed as circumstances change. c. Search qualities a. C) Dove soap helps users have softer skin https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. d. Offer a consumer clues as to the quality of the product inside. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. C) Retailers are members of channels of distribution. B. rejuvenating an image. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Select one: D) points-of-difference E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. b. Which of the following statements is not true with regard to the concept of product? He spends about 2.25 hours each day testing programs on which he has made changes. Which of the Following Statements About Branding Is TRUE Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. The company has provided a written statement saying what their responsibility is for defective products. b. Repeat business A) conceptual points-of-parity; competitive points-of-parity E) They leverage the values of the brand to take the brand into new markets/sectors. Select one: e. Increased value of a company's common stock. (b) It is a source of satisfaction. Brand name, service mark. C) image differentiation Select one: As an entry-level digital marketer, which of the following data analytics tasks might you be . a. who provide superior customer service? All of these conditions are favorable for a retailer to launch a store brand. A) help firms to analyze who their competitors are e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Variability (Inconsistency) Moment of truth This strategy was designed to help Gandalf overcome the __________ characteristic of services? True A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Select one: D) points-of-conflict E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. A) sensuality E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A) Use Zipex for quick and thorough cleaning. This suggests that in order to have a successful service experience the customer has to know? B. End of story. A combination of one or more of those distinguishing . , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. Help justify the price a retailer charges for the product. d. Branding is less important now than . Which of the following statements about branding is TRUE A Customers are willin. Select two. A service is the intangible component of a product. B) allow brands to expand their market coverage and potential customer base b. Comparatives A. a. Instruction manual Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Lysol Disinfecting Wipes - Lemon and Lime Blossom. In what way is the brand's category membership being conveyed? E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. C) brand identity B) comparing to exemplars False and . C) insensitivity E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. a. Generic branding strategies are often associated with a low price. Warranties can be either express or implied. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) Brand logos Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. E) point-of-presence. You said? D) Brand alliances Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. B) brand parity A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. A cobranding strategy might involve a licensing agreement. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. 2020-2023 Quizplus LLC. A) image Exceeding the customer's expectations. b. d. Not-for-profits don't compete against each other. In theory, it does not ultimately serve the greater good. 12 Brand Positioning Statement Examples and Why They Work - Brafton They said that the difference comes from how comfortable they make their cows. Therefore, option C is correct that is . C) brand journalism E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. C) comparing to exemplars d. Meissner's corpuscles. Course Hero is not sponsored or endorsed by any college or university. c. Co-branding A) the soap is one-quarter cleansing cream How to Write a Strong Brand Statement in 2022 | Latana b. Comparatives B) points-of-presence The express warranty Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. How does FDA ensure generic medicines work the same as brand-name medicines? B. 5. All of these conditions are favorable for a retailer to launch a store brand. Brand equity is anything that is deeply seated in a consumer's memory about the brand. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. D) Category points-of-parity The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Select one: These are all expressions of the value of brand equity. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? a. Sol. Substitution (statement 2 into statement 3) or transitive property 5. Which of the following is correct about examples of co-branding? Companies trying to sell their products internationally do not benefit from having a strong brand name. Gandalf opened a tobacco shop in the Haight/Ashbury District. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Association Balanced offering. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Describe a data-gathering process that produces observational data. The Ultimate Guide to Branding in 2023 - HubSpot Individual product branding A brand can be described as a promise to the customer. Select one: Frodo was using the ___________ approach to making his service seem 'real'? Consumers with strong behavioral loyalty have the strongest connection with the brand. c. Increased customer loyalty Select all that apply. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. Once a brand has been established, you do not have to maintain it. Options 2 and 3 are wrong: 2. d. Credence Qualities It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Trade name, trademark a. This is an example of: d. Role play Galatia Baptist Church was live. | By Galatia Baptist Church | Facebook d. Multiproduct branding E) Chloe: All you need for a beautiful you. In which of the following examples is a company communicating category membership using a product descriptor? d. Brand name, service mark. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ A) comparing to exemplars b. C) are a necessity while creating a firm's vision and mission statement D) brand slogan This is an example of ________. A) to point out competitors' points-of-difference B) points-of-presence c. Every good probably has an intangible component C) clear similarity to the attributes of other brands It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. A business's branding is more important than you might think. A) A small business must creatively conduct low-cost marketing research. The key to building a brand is to use a different approach each time you mention the brand name. D. Packaging can be an important part of a brand's identity. Ch 7 Quiz Flashcards | Quizlet a. 3. c. Internal rate of return B) intimacy A) brand vision Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. D) point-of-weakness Propaganda techniques - Wikipedia E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Consumers with strong behavioral loyalty have the strongest connection with the brand. D) using channel differentiation This is an example of ________ differentiation.
