It has been a player in the audio space across multiple kinds of distribution for a long time. See omnystudio.com/listener for privacy information. But yes, weve seen that convert. You brought up SEO. Its all about the org chart. By the way, 75 percent of that third is broadcast radio. We tend to think and work sequentially. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. As that has happened, this thing has come along called audio. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Its not the kind of game that is usual in this industry. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. That's it. Podcasting is a mass-reach medium. I know that sounds crazy. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Into the whole thing? Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. To many in the industry, that seemed pretty disingenuous. I dont know. You got it. Thats good. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Five Stars. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. How do you make sure they sustain? He only came on here to pitch the app. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Broadcast radio is a mass-reach medium still today. No credit card needed. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Glass-walled conference rooms where they just come up with funnier promo codes? If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Do you care? It is a centralized medium when it comes to RSS feeds. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. They do it like an hour a day. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Im like, They dont need to be if they dont want to be. Its good content. This is a split, right? Is that part of your business affairs team, just selling the IP out? What that meant for us was that we were not the main course anymore, as it were. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. 2023 Big Money Players and iHeartPodcasts. We are interested in video. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Subscribe to our daily newsletter! The Ron Burgundy Podcast. Its called Hot Pod, written by our very own Ariel Shapiro. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Both are completely okay and actually really perform well. UK News Published: Mar 1, 2023. It is possible to that extent, but its hard to convert to a new platform. I can test exclusive or windowed content there. Were in total control there. Youre still getting the full ad load. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. That is technically a long tail show. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Why is that? How did the NFT thing go? Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. There is always something new happening. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. To be clear though, theres a whole lot of fluidity between these segments. In Chicago, I sat in front of OMD. See omnystudio.com/listener for privacy information. Everything will get better, faster, and easier if you parallel-path projects. Were a very good partner with creators. We take this for granted as creators, as publishers, and as networks. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. I struggle to see something broken with this. So far, that is all we know, which is a shame. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. I didnt know it until then, but once he said it I was like, Oh my God. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Are they yours if theyre subscribed on YouTube? What is the audio drama today? I mean, aside from the iHeartPodcasts app, obviously. Its gone. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A million monthly downloads or more is a ton. Youre saying we have to innovate and push back in it, but its still just promo codes. ChatGPT will eat us all. To put it simply, we have a platform. Thats a really cool medium if only it were video. Podcasting is not video. That wasnt possible prior. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Thanks to Ariel who did an amazing job. By the way, if you love digital audio, and we all do. Just before we started, I was looking at your website. You get to pick two. In podcasting, I think he realized, I dont have to pick. God DAMN that Ron Burgundy podcast sounds awful. Theyre mine. Next week, Im with Universal McCann. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Is that something you think about as targeting? So of course I asked Conal about that and lots more. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi He was a great guest, super game to answer the questions, especially in front of a live audience. Its why we widely distribute. You always do if youre running a startup. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. You are describing a mature company. Are you doing that? Its redemption codes and URL codes. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron and Carolina get advice about how to navigate the dark web. Yeah. Podcasting not to your question, but as a side answer has bucked that a lot to date. I ask it of everybody. Promote. See omnystudio.com/listener for privacy information. The core fundamental, pretty consistent business model of podcasting is a rev share model. For sure, we deserve and need it. Ron speaks to Senator Kamala Harris and considers running for president. Aren't. Real. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . We also co-own a company with Will Ferrell. That is some real Silicon Valley stuff. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We tried it. We all did it. No. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Ill give two answers. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Nothings perfect, but its pretty close to perfect. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. You launched a lot of new stuff. It was a packed house and a great time. Im open to video. Its a great question, because Ive been on both sides of that. People are stupid enough to complain about the ads. You get to market all these shows with your massive terrestrial network and your now massive podcast network. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Its worked for them for 10, 15 years. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
